APPROACH

Integrated, Individual Coaching

Architect Your Brilliance.

Sense of Fulfilment - positive impact on others; professional, vocational & personal satisfaction; individual challenge, development, and joy - across all spheres of life, runs in direct correlation to the quality of our self-knowledge.

We can change what we do; without ever understanding why. But, not understanding why makes change unlikely to last.

Lasting change takes place beyond actions, beyond skills, beyond communication style - through understanding why we, and others, do what we do.

Understanding why generates stronger conviction and enables decisions with clarity. Understanding why builds exceptional relationships.

Unless we go to the root cause, blind-spots won’t be illuminated. Change at surface level is temporary. For example, coaching a client on presence ignores the fact that presence and body language are actually about confidence.

However, coaching that explores the cause impacting confidence will focus on increasing confidence, which will result in a lasting change in presence.

Understanding and becoming ourselves is one of the most powerful, underutilised, and transformational tools available to us.


‘The world will ask you who you are, and if you don’t know, the world will tell you.’

— Carl Jung

Integrated Approaches

Possible Selves & Narrative Identity

No-one Else Holds the Pen

We author our own identity - in our work and personal lives. Possible Selves theory reveals the gap between who we are now and who we are becoming: the leader and person we aspire to be, and the one we quietly fear becoming. Narrative Identity offers tools to examine the stories governing our leadership - and to deliberately author new ones, rather than ‘inherit’ a next chapter by default.

Together, these frameworks comprise a strong basis for insight resulting in lasting change.

I work with the whole person, not just the presenting challenge.

Some sessions follow a longer arc, others go where the moment demands.

I draw on set of integrated frameworks - rigorous, diverse, and selected as they enable lasting change - as the foundation of my coaching approach.

The Enneagram

A Unique Development Roadmap

By discovering our unconscious motivations and root influences, the Enneagram explains why we behave in the way that we do. It enables understanding of the patterns beneath our decisions - our strengths, weaknesses and potential - and also maps how to leverage these to our advantage across all spheres of life. Unlike other assessments, the Enneagram explains how we relate to each other - giving insights that improve 1:1 dynamics and team cohesion. Read more about Enneagram Coaching and Assessment here.

Applied Psychology

Individuation: the Work of Integration

Carl Jung's concept of Individuation is the process of being who you genuinely are - more than the person that circumstances demand and reward: the fully integrated person excelling professionally and personally.

Lasting transformation is enabled through understanding the patterns, contradictions, and complexities of our decisions, actions and interactions - rather than solely focusing on strengths - and incrementally acting on the insight gained through this process.

People & Systems Thinking

The Power of Systems and Rationality

Leadership has never been a solo act. The Māori principle of whānau - those who share purpose and journey together - has shaped my thinking about leadership in relation to systems. All leaders exist within an architecture of relationships, structures, and cultures that both influence, and are influenced by, us. Who you are affects everyone. How you show up - consistently, coherently, and with self-knowledge - determines what becomes possible.

  • ‘Fay enabled me to grow as a leader in ways I never expected. She exceeded all expectations.’

    - Mark Chapman, COO, KA Aerospace

  • 'I had been leading with a version of myself built for a previous time. Fay helped me understand this. The leader I am now is the reflection I recognise.'

    -Vice President, EMEA

  • 'Fay's coaching accelerated me to the strongest version of my own leadership - not a 'better' version of someone else's perspective...the best professional investment I've made.'

    -CEO, Pharmaceuticals